Marketing Strategist for Service-Based Small Businesses & Non-Profits in Edmonton, Alberta

Marketing Training & Workshops | Marketing Plans | Websites

Marketing that feels human… and finally makes sense.

People-first marketing strategy for small business owners and non-profits who want clarity, confidence, and direction.

I help kind Entrepreneurs and Executive Directors get unstuck, get focused, and get their marketing actually done…without the overwhelm!

Liz Jimenez Agudelo, marketing strategist and founder of Handshake Marketing, smiling during a branding photo session in Edmonton, Alberta.

If you’re here… you’re probably tired of guessing.

Marketing shouldn’t feel this confusing.

You’ve tried to figure it out on your own — courses, late-night YouTube spirals, random advice from Instagram. You’ve posted content, stopped posting, tried again, burned out, and wondered if you’re just “bad at marketing.”

You’re not.
You’re just trying to run a business and be your own marketing department. That would exhaust anyone.

You’re here because:

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You’re doing a lot… but not seeing the results you hoped for.

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You feel scattered. There’s no plan, no direction, lots of second-guessing.

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You feel scattered. There’s no plan, no direction, lots of second-guessing.

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You don’t want to sound salesy, you want to sound like you.

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You’re tired of being told to “just post more.”

You don’t need more hustle.

You need clarity, a plan, and a guide who actually understands your world.

HERE'S HOW WE MAKE YOUR MARKETING FEEL SIMPLE AGAIN

Marketing isn’t meant to be a solo sport. You deserve someone who can help you untangle the chaos, simplify your strategy, and give you practical steps you can actually follow.

I’ve helped dozens of kind small business owners get clear, confident, and consistent — without turning their business into a full-time marketing job.

Book a Discovery Call

A quick call to understand your business, your goals, and where you’re feeling stuck.

Build Your Marketing Plan

We map out what matters most: your message, your priorities, and a personalized plan built around your capacity.

Grow With Confidence

You implement with clarity (and support if you want it). No more guessing. No more overwhelm. Just clear direction.

HERE'S WHAT CHANGES WHEN YOUR MARKETING FINALLY HAS DIRECTION

Marketing gets simpler

The mental load feels lighter

You get your time back

When your marketing stops feeling chaotic and starts feeling clear, everything shifts.
You make decisions faster. You show up consistently. You stop second-guessing yourself. And you finally feel like your business is moving in the right direction.

Clarity on what actually matters

No more guessing. You get a plan that fits your goals and your capacity.

Tools you’ll actually use

Practical, human systems; no complex funnels or 18-step workflows. 

A message that feels like you

Say what you do with confidence, without feeling salesy or generic.

Consistency you can sustain

Show up regularly (and meaningfully) without burning out.

A simple, repeatable strategy

No more reinventing the wheel every time you sit down to “do marketing.”

Support when you need it

Get guidance, accountability, and direction. You’re no longer alone!

Good marketing isn’t about hustling more.

It’s about communicating in alignment.

IMAGINE THIS INSTEAD...

What marketing can feel like when it finally clicks:

Before

– Marketing feels heavy.

– You’re second-guessing every post, every decision, every next step.

– You’re trying to “keep up” while running a business — and it never feels like enough.

You’re busy… but unsure if you’re moving in the right direction.

After

+ Marketing feels lighter.

+ You know what matters, what to focus on, and what can wait.

+ You have a clear plan, a message that sounds like you, and the confidence to show up consistently.

You’re still busy… but now your efforts actually go somewhere.

That’s what clarity creates.

Support that meets you where you are

Liz Jimenez Agudelo Helping kind people doing good in the world get noticed, grow their impact, and change lives through their small business in Edmonton, Alberta, Canada

Ways we can work together

Every business needs something different. Whether you want clear direction, hands-on support, or space to learn and ask questions, there’s a place to start and a path to grow.

Marketing Diagnostic

Start here if you want clarity and want it fast.
A 90-minute marketing check-in and assessment to understand what’s working, what’s not, and what to focus on next.

👉 Learn more about Marketing Diagnostics

Marketing Strategy (DIY, DWY, DFY)

A clear plan — built around your capacity.
Choose how hands-on you want to be. From collaborative planning to fully done-for-you strategy, we create direction that fits your business and your season.

👉 Explore Marketing Strategy Options

Website Strategy + Design

A website that sounds like you — and works for you.
StoryBrand-driven, SEO-ready websites built with clarity, intention, and collaboration.

👉 Learn About Website Design

Marketing Mastery Program

Learn marketing that finally makes sense.
A practical, hands-on training program for small business owners and teams who want confidence, consistency, and clarity.

👉 View the Marketing Mastery Program

Workshops & Speaking

Marketing education for groups and communities.
Engaging, story-driven workshops and talks for Chambers, coworking spaces, and organizations.

👉 Book a Workshop or Talk

Marketing Leadership

Strategic guidance without a full-time hire.
Ongoing marketing leadership, accountability, and direction for growing teams and organizations.

👉 Learn About Marketing Leadership Support

Real words by real people in business:

“I now see marketing as relationship-building.”

“My sales increased by 70%.”

“Liz took the time to understand me — not just my business.”

“Not cookie-cutter. Completely tailored to our industry.”

“Clear vision instead of overwhelming to-do lists.”

“Kind, gentle, and incredibly effective.”

“Expert guidance that actually feels approachable.”

“Before working with Handshake Marketing, marketing felt overwhelming. Now it feels clear, human, and doable.”

“From strategy to execution, Handshake Marketing helped us build confidence we can carry forward.”

“The Marketing Mastery training didn’t just change how we market, it changed how we think.”

“We received hands-on, practical, and customized training to our business, not just generic advice.”

“Liz has a rare ability to get to the heart of what’s actually holding you back.”