About...behind the Handshake
About Me
Hi, I’m Liz Jimenez Agudelo, and I help marketing finally make sense.
Handshake Marketing was built on a simple belief:
people come first and marketing should support the humans behind the business.
I work with service-based business owners and non-profits who care deeply about what they do, but feel overwhelmed, scattered, or unsure about their marketing. You don’t need more noise. You need clarity, direction, and a plan that fits your real life.
That’s where I come in.
I don’t believe in “post more,” hustle culture, or one-size-fits-all strategies.
My work blends:
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strategic marketing thinking
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real-world business experience
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a people-first, relationship-driven approach
The goal isn’t perfection or constant output.
The goal is clarity, confidence, and consistency — so your marketing actually works for you.
Clients often tell me they feel:
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less overwhelmed
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more confident in their decisions
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clear on what to focus on (and what to ignore)
I’m here to help you untangle the chaos, ask better questions, and move forward with intention — whether that’s through strategy, training, or ongoing support.
I’ve worked with small businesses, nonprofits, and community organizations across Alberta, and North America, supporting them through:
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marketing strategy and planning
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website strategy and StoryBrand design
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training, workshops, and leadership support
I’m part of trusted marketing communities and continually invest in learning so I can guide clients well, without overcomplicating things.
Proud member of The Leduc, Nisku, Wetaskiwin Region Chamber of Commerce
Winner of 2025 Start-Up Business of the Year Award in Leduc and Nisku, Alberta
At the heart of it, I’m a people person.
I value relationships, honest conversations, and doing good work that actually helps.
If you want marketing that feels aligned, supportive, and practical — you’re in the right place.
Ready to take the next step?