Privacy Policy

Effective Date: September 25, 2025

At Handshake Marketing, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website (www.handshakemarketing.ca) or interact with us in other ways. By using our website or services, you consent to the practices described in this Privacy Policy.

This Privacy Policy complies with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA), which govern how organizations may collect, use, and disclose personal information.

1. Information We Collect

We collect two types of information:

Personal Information (information that identifies you as an individual), which may include:

Name
Email address
Phone number
Business details
Any other information you provide through contact forms, email, phone, or other communications

Non-Personal Information (information that does not directly identify you), which may include:

IP address
Browser type and version
Pages visited and referring URLs
Time and date of visits
General location data

2. How We Use Your Information

We use the information we collect to:

Respond to inquiries and provide customer support
Send you updates, newsletters, and marketing materials (with your consent)
Improve our website, services, and user experience
Provide and enhance our products and services
Comply with legal and regulatory obligations

3. Consent

By submitting your personal information to us, you consent to its collection, use, and disclosure in accordance with this Privacy Policy.

You may withdraw your consent at any time by contacting us (see Section 11). Please note that withdrawing consent may limit our ability to provide certain services to you.

4. Disclosure of Your Information

We do not sell, rent, or trade your personal information. We may share your information with:

Service providers and subcontractors who assist us in delivering services (e.g., hosting providers, analytics tools, marketing software), provided they agree to maintain confidentiality and comply with privacy laws
Legal authorities when required by law, court order, or government investigation

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and analyze usage. You can configure your browser to refuse cookies, but some website features may not function properly.

We also use tools such as Google Analytics to collect non-identifying data about website use. This helps us improve our content and services.

6. Data Security

We take reasonable physical, technical, and administrative measures to safeguard your personal information against loss, theft, unauthorized access, use, disclosure, or alteration. However, no method of transmission or storage is 100% secure.

7. Access, Correction, and Rights

You have the right to:

Access the personal information we hold about you
Request corrections to inaccurate or incomplete information
Withdraw consent to the use of your information
Request information on how your data has been used or disclosed

To exercise these rights, contact us using the details in Section 11.

8. Retention of Personal Information

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies before providing personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised effective date. We encourage you to review this page periodically.

11. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or the personal information we hold about you, please contact us:

Handshake Marketing
Edmonton, Alberta, Canada
📧 hello@handshakemarketing.ca
📞 (587) 804-2507

You may also contact us to withdraw consent, access your information, or request corrections.