holistic business & Marketing strategy | Edmonton, Alberta
Marketing for Softies
You deserve meaningful marketing.
You don’t want to feel icky after a marketing campaign, and neither do your potential customers.
And we know that your ideal customers are out there. They’re waiting for you to change their world for the better.
Let’s go find them and connect with them—organically.
Your digital presence is your business' handshake to the world.
What is your handshake saying about your business right now?
What would you like it to say?
If you have two different answers to those questions, we should talk!

Marketing Plans
START HERE. Seriously. Save time, money, and your sanity by having clearly laid out steps that will get you closer to your business goals through the use of a strategic Marketing Plan.

Websites
Your website needs to provide trust and credibility. Let’s build (or rebuild) a website that will clearly guide your audience into loyal client territory. From simple landing pages to full & dynamic websites, le’ts make sure your business is well represented online!

Google Business Profile
Are you Googleable? Let’s cut through the high traffic noise and get you found on Google in the spaces where your potential clients are looking for someone just like you to help them with the problems and needs they have.
You lead your business with heart - that's why we'll make a perfect match!
Handshake Marketing is here to take the ick out of marketing and help your ideal clients connect with you—so you can keep making the world a better place, one product or service at a time. Ready to make your mark? Let’s get started!

Liz Agudelo
Marketing Strategist & Owner
Hi! Thanks for stopping by! I’m Liz, the founder and owner of Handshake Marketing in Edmonton, Alberta, Canada.
There’s nothing more rewarding than helping business owners feel inspired and ready to elevate their marketing. I believe your success not only reflects your hard work but also significantly improves your customers’ lives through your products and services.
At Handshake Marketing, we boost purpose-driven businesses with tailored marketing strategies, from website design to personalized consultations, ensuring your mission reaches the right audience and promotes positive impact in your intended community.
Every success story begins with a single step. Take yours by booking a free consultation with Handshake Marketing. Let’s craft your success story together.
Are you a Jack of All Trades, Liz?
Yes, and no.
While, I cover a wide verity of marketing services AND make really good hummus from scratch…I actually don’t do it all.
I will always be your point person, and will handle some, if not most of your marketing work. I want to let you know that I work with a network of experts in various aspects of marketing including SEO, local SEO, custom design, and so much more. This allows me to do what I do best and give you excellent quality work on specific tasks that we’ll need along the way to make our marketing plan work!